Content

• easy to read
• finding information fast

Font

• Common typefaces:
  • Arial
  • Verdana
  • Georgia
  • Times New Roman

Sans Serif is easiest to read

Font Size

• font display smaller on Mac than on PC (keep this in mind)

Font Weight

• Use bold <strong> or emphasis <em>
• Be sure not to bold everything or it loses it's meaning

Font Color Contrast

• Use contrast between text and background to read easily

Line Length

• use white space
• use multiple columns
• 50 - 70 characters per line (recommendation)

Allignment

• left-align = easy to read
• center = harder to read

Text in Hyperlinks

• do not hyperlink entire sentences
• avoid words like 'click here'

Reading Level

• adjust style of writing with your audience

Spelling & Grammer

• use spell checker
• proofread and test site thoroughly